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WordPress Development Marketing

Client Relations
with technical depth

Hi, I'm Kimberly — I fix things, simplify processes, and keep WordPress sites running right. Lately, I've been diving deeper into digital marketing — learning how the tech side and the strategy side come together.

Explore My Work Let's Connect
Kimberly Pash Kimberly Pash
About

A bit about me

Marketing meets web

I build straightforward, user-friendly sites that make sense to real people.

All-around web skills

I've learned a bit of everything and use AI to get things done faster.

Easy to work with

I enjoy talking with clients and keeping projects running smoothly.

Always learning

Growing my web background into digital marketing — content, SEO, and reaching people online.

Skills

What I bring to the table

Digital Know-How
Content & Pages Building clear, easy-to-read pages that make sense to real users
Search Visibility Basic SEO, Google reviews, and keeping content consistent across sites
Forms & Leads Making it simple for people to reach out and get a quick response
Email & Updates Sending clean, straightforward messages and follow-ups
Web Foundation
WordPress Child themes, shortcodes, and multisite work
PHP / Twig Custom templates, loops, and logic that make sense
JavaScript Adding small touches and simple functionality
CSS / LESS Styling, responsive tweaks, and maintaining consistency
Git / Composer Keeping everything versioned and easy to update
Communication & Teamwork
Client Relations Approachable, responsive, and good at keeping things clear
Cross-Team Comfortable bridging marketing, dev, and admin roles
Problem Solving Figuring things out calmly and efficiently
Documentation Sharing what I learn so others can use it
Writing & Voice Writing that sounds human — clear, relatable, and honest
Digital Marketing Content Writing WordPress PHP / Twig JavaScript CSS SEO Email Marketing GitHub Internal Docs & Training
Projects

Things I've built

Big Picture Build

WordPress Multisite Framework

Helped shape the front-end setup for a massive multisite network (800+ clinics). Focused on keeping things fast, consistent, and easy for clients to manage.

Custom Tool

Comparison Table Builder

Built a JSON-based comparison table system so our sites could show plans and features without relying on plugins. Clean, reusable, and simple to update.

SEO Meets Credibility

Reviews & Star Ratings

Created shortcodes to pull in Google and website reviews — helping clinics show authentic feedback while improving search visibility.

User-Friendly Admin Tool

Insurance Logo Selector

Built a quick way for staff to pick which insurance logos show up on their sites — no tech skills needed, just click and save.

Internal Resource

Example Theme

Set up a reference site for our team — a sandbox for trying new ideas, testing layouts, and keeping everyone on the same page.

Side Project

GlowPlanIt App Concept

Started a beauty routine tracker as a personal project — mixing habit tracking, storytelling, and a little code for fun.

Contact

Let's talk

Get in touch

I'd love to hear from you. Whether you have a question, a project in mind, or just want to say hi — drop me a line.